As it forges ahead into original programming, Apple Inc. will elevate its physical presence in Hollywood in a significant way by planting a flag in Culver City.
The Cupertino, Calif., tech giant will lease an entire building at 8777 Washington Blvd., near Culver City’s fashionable art gallery district, Culver City officials said.
Apple will lease a new building owned by mega-developer Lincoln Property Co. that features 128,000 square feet of office and retail space spread across four stories, people familiar with the plans said. The site, which HBO had once planned to lease, is at Washington and National boulevards near Culver City’s Metro Expo Line station.
Apple will use the space to build out its original content business…
Apple’s move could be an economic boon to Culver City and its reputation as an expanding digital media center, though the effect will depend on how much of Apple’s content will be original programs versus programs licensed from other studios, said Kevin Klowden, executive director of the Milken Institute’s Center for Regional Economics and California Center.